Ron Johnson: Maqaamka Dukaamada Apple waa inuu Jiri doonaa Haddii AI-gu Yimaado
Ron Johnson, 66 jir, oo ahaa qofkii horumariyay dukaamada Apple, wuxuu sheegay in AI-gu uusan beddeli doonin sida dadku iibsadaan, isagoo sheegay in dukaamada farsamo la'aan lahaan doonaan sababtoo ah dadku waxay u baahan yihiin inay dareemaan alaabta ka hor inta uusan lacagta ku bixin.
Ron Johnson iyo Horumarinta Dukaamada Apple
Ron Johnson, 66 jir, wuxuu 2000-kii ku biiray Apple si uu u horumariyo ganacsiga dukaamadeeda, isagoo ka mid noqday qaar ka mid ah shaqaalaha ugu muhiimsan ee Apple. Wuxuu qoray buug cusub oo loo yaqaan Shop Different: How Retail Revealed Apple's Genius, kaas oo ka hadlaya sida uu uga qayb qaaday horumarinta dukaamada Apple.
Johnson wuxuu sheegay in dukaamada Apple aysan ahayn meel kaliya oo lagu iibsado Mac-ka, balse ay tahay meel loo isticmaalo alaabta, la baro, laakiin sidoo kale meel loo soo laabto marka ay dhibaato ka timaado. Wuxuu sheegay in shirkadaha kale ay ku biireen qaab-dhismeedka Apple, laakiin ay uusan ka helin waxa dadku u baahan yihiin.
AI-gu Ma Beddeli Doonaa Sida Dadku Iibsadaan?
Johnson wuxuu sheegay in AI-gu uu beddeli doono iibinta online-ka, laakiin uusan beddeli doonin sida dadku u iibsadaan. Wuxuu sheegay in shirkadaha sida Google iyo OpenAI ay ku dadaaleen inay AI-ga u beddelaan meel lagu iibsado, laakiin wuxuu sheegay in dadku uusan ogolaan doonin in AI-gu u iibsado laptop lacag badan leh.
Wuxuu sheegay in AI-gu uusan heli doonin inuu dadku dareemo alaabta, isagoo sheegay in dadku uusan ogolaan doonin in AI-gu u iibsado laptop lacag badan leh. Wuxuu sheegay in AI-gu uu beddeli doono iibinta online-ka, laakiin uusan beddeli doonin sida dadku u iibsadaan.
Ron Johnson iyo Taariikhdiisa Ganacsi
Johnson wuxuu 2011-kii hoggaamiyay J.C. Penney, laakiin wuxuu ka baxay ka hor inta uusan laba sano ka badan. Wuxuu sheegay inuu isku dayay inuu beddelo J.C. Penney si degdeg ah, laakiin uusan ka helin waxa dadku u baahan yihiin. Wuxuu sheegay inuu isku dayay inuu beddelo J.C. Penney si degdeg ah, laakiin uusan ka helin waxa dadku u baahan yihiin.
Johnson wuxuu horay u sameeyay shirkad loo yaqaan Enjoy Technology, laakiin wuxuu ku dhacay falanqayn 2022-kii. Wuxuu sheegay inuu isku dayay inuu beddelo J.C. Penney si degdeg ah, laakiin uusan ka helin waxa dadku u baahan yihiin. Wuxuu sheegay inuu isku dayay inuu beddelo J.C. Penney si degdeg ah, laakiin uusan ka helin waxa dadku u baahan yihiin.
Ron Johnson, the architect behind Apple's retail empire, says Silicon Valley is overestimating how much consumers will hand over to AI agents — and insists physical stores remain essential.
A Skeptic of Agentic Commerce
Ron Johnson, 66, has spent decades building Apple's retail network since joining the company in 2000. Now, as Google pushes its Universal Commerce Protocol and OpenAI turns ChatGPT into a shopping destination, Johnson says AI will improve online experiences but won't change how we shop fundamentally.
When asked if anyone would let an AI agent buy a $1,000 or $2,000 laptop without visiting a store, Johnson was direct: "Honestly, nobody's going to do that." He argues that buying a laptop is too personal to delegate entirely to a machine.
The Secret Sauce Is People, Not Products
Johnson's conviction traces back to Apple's original store design, which prioritized letting customers try products, learn how to use them, and get help when needed. Competitors copied the glass-heavy design and Genius Bar, but Johnson says they often missed the people behind the counter.
"The secret sauce for Apple has always been its people, the people in the store, and how they treat the customer," Johnson said. Apple Store employees are not paid on commission, removing the pressure to sell and letting staff focus on understanding what customers actually need.
An AI Optimist Who Values Human Judgment
Johnson describes himself as "a real believer in AI" and an "AI optimist," but insists there is no substitute for human intuition. He believes Steve Jobs would have embraced AI, but never as a replacement for human judgment in decision-making.
AI agents may become more informed shoppers when they visit stores, but Johnson says they will never be able to have you physically experience a product. He expects AI to narrow choices for consumers, but many will still want to touch and feel before spending significant money.
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