Google waxay ku bilowday in dadka Soomaaliya ka iibsadaan Flipkart iyadoo isticmaashay Gemini
Google waxay ku bilowday in dadka Soomaaliya ka iibsadaan Flipkart iyadoo isticmaashay Gemini, iyadoo ku xirneyso dhammaan qalabka iyo alaabta ee loo baahan yahay.
Tijaabada Google ee iibka alaabta
Google waxay ku bilowday in dadka Soomaaliya ka iibsadaan Flipkart iyadoo isticmaashay Gemini, iyadoo ku xirneyso dhammaan qalabka iyo alaabta ee loo baahan yahay.
Tijaabada Google waxay ku bilowday in dadka Soomaaliya ka iibsadaan Flipkart iyadoo isticmaashay Gemini, iyadoo ku xirneyso dhammaan qalabka iyo alaabta ee loo baahan yahay.
Dhaqaalaha iyo xiriirka Google
Google waxay ku bilowday in dadka Soomaaliya ka iibsadaan Flipkart iyadoo isticmaashay Gemini, iyadoo ku xirneyso dhammaan qalabka iyo alaabta ee loo baahan yahay.
Google waxay ku bilowday in dadka Soomaaliya ka iibsadaan Flipkart iyadoo isticmaashay Gemini, iyadoo ku xirneyso dhammaan qalabka iyo alaabta ee loo baahan yahay.
Soo bandhiga iibka alaabta
Google waxay ku bilowday in dadka Soomaaliya ka iibsadaan Flipkart iyadoo isticmaashay Gemini, iyadoo ku xirneyso dhammaan qalabka iyo alaabta ee loo baahan yahay.
Google waxay ku bilowday in dadka Soomaaliya ka iibsadaan Flipkart iyadoo isticmaashay Gemini, iyadoo ku xirneyso dhammaan qalabka iyo alaabta ee loo baahan yahay.
Google is testing a new shopping feature in India that lets users buy products from Walmart-owned Flipkart directly inside Gemini and AI Mode, marking a significant step toward integrating commerce into AI interfaces.
A New Shopping Experience Inside AI
Users in the test see a 'Buy' button on select Flipkart product listings appearing in Gemini and Google's AI Mode, which takes them directly to a Flipkart checkout flow without leaving the AI interface. The early test is limited to some users and a small selection of products, including smartphones, electronics, and mobile accessories.
Google plans to roll out the experience more broadly later in October, ahead of India's festive shopping season. The test comes as Google and rivals including OpenAI are adding commerce capabilities to their AI offerings, striving to move beyond answering shopping queries and recommending products to playing a more direct role in online purchases.
Google's Commerce Strategy and UCP
Google introduced the Universal Commerce Protocol (UCP) as an open standard designed to let AI agents interact with retailers across the shopping journey, including checkout. Google said at the time that the technology would allow shoppers to buy eligible products through Gemini and AI Mode using a Google-hosted checkout experience. The company has since expanded UCP with other capabilities, including allowing shoppers to transfer items to a retailer's site to complete a purchase.
The Flipkart test seen by TechCrunch appears different from the Google-hosted checkout experience the Gemini maker demonstrated earlier. It brings up a Flipkart-branded checkout flow when a user taps the Buy button. It is not clear what technology powers the test.
Financial Ties and Competitive Landscape
Google has a financial relationship with Flipkart alongside its technology partnership with the e-commerce company. It invested about $350 million in the e-commerce company in 2024 as part of a funding round led by the U.S. retailer, taking a minority stake. India, the world's second-largest internet market with more than a billion internet subscribers, sees Flipkart and Amazon compete fiercely for online shoppers.
For now, the Buy option is not appearing across all retailers surfaced by Google's AI services. In the experience seen by TechCrunch, listings from rivals including Amazon appeared alongside Flipkart products but did not offer the option to purchase directly through the AI interface. Flipkart did not immediately respond to an email requesting for comment.
Ilaha iyo xuquuqda sawirka
Sawir: TechCrunch Xigasho
