Google waa ka guuleysatay shuruudaha Midowga Yurub ee ku saabsan baaritaannada safarka, balse waxay sheegtay in natiijadu ay xun tahay
Google waxay beddelisyo ku samaysay baaritaannadeeda safarka ee Yurub si ay u raacdo shuruudaha Midowga Yurub ee Digital Markets Act (DMA), balse waxay sheegtay in beddelisyadaasi ay xumaan karaan tayada baaritaanka.
Xisaabta iyo sababta beddelisyada
Midowga Yurub wuxuu Google ku bixiyay dhaqaale dhan 460 milyan oo yuro ah ($543 milyan) bishii July, kadib markii uu ku eedeeyay inuu ku jawaabo adeegyadiisa gaarka ah ee baaritaannada safarka iyo iibka. Tani waxay ahayd tallaabo ka horreysay shuruudaha cusub ee Digital Markets Act (DMA) oo loo sameeyay shirkadaha waaweyn ee tiknoolajiyadda.
Google waa ka jawaabtay shuruudahaas, balse maamulaha Google ee Nick Fox wuxuu sheegay in beddelisyadaasi ay xumaan karaan tayada baaritaanka, iyagoo kor u qaadayay shirkadaha dhexdhexaadka ah ee internetka ah, halkaas oo ay ku yaraanayaan ganacsiyada deegaanka.
Beddelisyada ku yimaada baaritaannada safarka
Bilowga, baaritaannada safarka ee Yurub waxay bixinayaan xiriirka ugu horreeya ee qalab gaar ah oo baaritaan ah, kadibna laba qalab kale oo faahfaahin yar leh. Halkaas ka hooseysa, Google waxay soo bandhigaysaa carousel-ka hotelada, diyaaradaha, iyo meelaha cuntada, laakiin aan lahayn qiimaha waqtiga rasmiga ah.
Tusaale ahaan, adeegyada sida qiimaha fudud ee hotelada iyo diyaaradaha, iyo fahamka kharashka, waxay noqon doonaan kuwo aan jirin. Beddelisyadaasi waxay ku salaysan yihiin in baaritaannada safarka ay u baahan yihiin inay noqdaan kuwo aan lahayn xiriirka ganacsiga ee Google.
Go'aanka Midowga Yurub ee baaritaannada
Midowga Yurub wuxuu go'aamiyay in baaritaannada safarka ee Yurub ay u baahan yihiin inay noqdaan kuwo aan lahayn xiriirka ganacsiga ee Google, balse ay ku salaysan yihiin qalabka baaritaanka ee Google. Tani waxay ka dhigan tahay in baaritaannada safarka ay noqdaan kuwo aan lahayn faa'iido ganacsi.
Google waa ka jawaabtay shuruudahaas, balse maamulaha Google ee Nick Fox wuxuu sheegay in beddelisyadaasi ay xumaan karaan tayada baaritaanka, iyagoo kor u qaadayay shirkadaha dhexdhexaadka ah ee internetka ah, halkaas oo ay ku yaraanayaan ganacsiyada deegaanka.
Google has restructured its travel search results across Europe to comply with the Digital Markets Act, but the company says the changes will degrade the user experience by removing real-time pricing and availability features that millions of Europeans rely on daily.
A Fine and a Deadline
The European Commission imposed a 460 million euro ($543 million) penalty on Google in July for favouring its own services in travel and shopping searches, creating an uneven playing field for competitors. The ruling forced the tech giant to redesign how it presents travel information to European users, marking one of the most significant enforcement actions under the Digital Markets Act.
Google's Nick Fox told Reuters that the company is making significant changes to Search in Europe to comply with DMA requirements, but warned that these adjustments come at a cost to the quality of results that users have grown accustomed to over the years.
What Travelers Will See Instead
Under the new system, European users searching for hotels or flights will see a link to a specialised search engine at the top of the page, followed by two additional links with fewer details. Below these, Google will display a carousel of hotels, airlines or restaurants without real-time pricing or availability, a sharp departure from the instant booking tools previously available.
The ranking of these travel search results must now be determined by Google's search algorithm rather than its business interests, meaning sponsored placements and commercial partnerships will no longer dominate the top positions in the way they did before the regulatory intervention.
A Mixed Reaction to the Changes
Google's Nick Fox told Reuters that the changes degrade the user experience for Europeans, boosting online intermediaries at the expense of local businesses and removing helpful features people rely on every day, a statement that has drawn criticism from consumer advocates and travel industry representatives.
The removal of instant pricing and availability for hotels and flights means that European travellers will need to navigate to external platforms to access the real-time data they previously found directly in Google's search results, potentially increasing friction and reducing convenience for millions of users.
Ilaha iyo xuquuqda sawirka
Sawir: Ars Technica Xigasho
