Wararka sheegayaan in Google ay ku guuleysatay inay la hadasho shirkadaha ugu weyn ee Hollywood si ay u hesho aqoonsi u isticmaalka macluumaadka qorshaysan ee ay u baahan tahay AI-keeda, iyadoo diyaar u ah inay bixiso lacagaha badan.
Google waxay diyaar u tahay inay bixiso lacagaha badan
Google waxay diyaar u tahay inay bixiso lacagaha badan si ay u hesho aqoonsi u isticmaalka macluumaadka qorshaysan ee shirkadaha Hollywood. Wararka sheegayaan in Google ay ku guuleysatay inay la hadasho shirkadaha ugu weyn ee Hollywood si ay u hesho aqoonsi u isticmaalka macluumaadka qorshaysan ee ay u baahan tahay AI-keeda, iyadoo diyaar u ah inay bixiso lacagaha badan.
Wararka sheegayaan in Google ay ku guuleysatay inay la hadasho shirkadaha ugu weyn ee Hollywood si ay u hesho aqoonsi u isticmaalka macluumaadka qorshaysan ee ay u baahan tahay AI-keeda, iyadoo diyaar u ah inay bixiso lacagaha badan.
Shirkadaha Hollywood ma aysan diyaar u ahayn inay la shaqeeyaan Google
Shirkadaha Hollywood ma aysan diyaar u ahayn inay la shaqeeyaan Google. Wararka sheegayaan in Google ay ku guuleysatay inay la hadasho shirkadaha ugu weyn ee Hollywood si ay u hesho aqoonsi u isticmaalka macluumaadka qorshaysan ee ay u baahan tahay AI-keeda, iyadoo diyaar u ah inay bixiso lacagaha badan.
Wararka sheegayaan in Google ay ku guuleysatay inay la hadasho shirkadaha ugu weyn ee Hollywood si ay u hesho aqoonsi u isticmaalka macluumaadka qorshaysan ee ay u baahan tahay AI-keeda, iyadoo diyaar u ah inay bixiso lacagaha badan.
Hollywood waa inay u baahan tahay AI-ka
Hollywood waa inay u baahan tahay AI-ka. Wararka sheegayaan in Google ay ku guuleysatay inay la hadasho shirkadaha ugu weyn ee Hollywood si ay u hesho aqoonsi u isticmaalka macluumaadka qorshaysan ee ay u baahan tahay AI-keeda, iyadoo diyaar u ah inay bixiso lacagaha badan.
Wararka sheegayaan in Google ay ku guuleysatay inay la hadasho shirkadaha ugu weyn ee Hollywood si ay u hesho aqoonsi u isticmaalka macluumaadka qorshaysan ee ay u baahan tahay AI-keeda, iyadoo diyaar u ah inay bixiso lacagaha badan.
Google is reportedly offering Hollywood's biggest studios hundreds of millions of dollars in exchange for the right to train its AI models on their copyrighted content, but the major players remain unimpressed.
A Billion-Dollar Pitch
Google has reportedly been reaching out to Hollywood's biggest studios to strike licensing agreements that would allow it to train its AI models on copyrighted material in exchange for massive payments. The company wants permission to train its AI models on the studios' vast libraries of copyrighted content, and it is willing to spend hundreds of millions of dollars to get ahold of them.
Google could pay a studio like Disney/Pixar around $40 million just for the rights to generate outputs featuring a single copyrighted character. That payout could swell well into the billions the more characters Google's deals encompass, and studios might be able to secure a portion of however much advertising revenue Google makes from AI-generated content featuring that IP on platforms like YouTube.
The Narrative Play
Striking deals with film and TV studios would give Google a convenient way to shift the larger narrative about its AI ambitions. The content developed through these partnerships would presumably look better than the slop currently being churned out by models trained on ill-gotten source data, and having Google's name and logos slapped all over official AI-generated Disney content would do wonders to legitimize this technology in people's minds.
Google's DeepMind arm struck a $75 million investment deal with A24 earlier this summer, while Lionsgate, a notable studio but not a major player, struck a licensing deal with Runway in 2024. So far, nothing concrete has come out of that partnership, but the companies say they are working on a plan to release AI-generated shorts.
The Risk of Backlash
What may be keeping Disney and other studios from rushing to take Google up on its offers is the way that people have reacted to seeing AI used in the production of films like Spider-Man: Brand New Day. Fans were dismayed to find AI-generated images in Brand New Day's official artbook, and the negative reaction might have been even more intense had people known about the technology's use before the film hit theaters.
Spider-Man: Brand New Day made $2 billion at the box office, yet the controversy surrounding its production has left studios wary. Though Google has everything to gain from Hollywood embracing AI, the studios have to be mindful of how endorsing this technology could leave them out on a limb. As much as Google might be presenting its products as the solution to all of the entertainment industry's issues, the AI industry needs Hollywood more than Hollywood needs more slop.
Ilaha iyo xuquuqda sawirka
Sawir: The Verge Xigasho
