Apple soo saartay taleefoonkeeda ugu horreeyay ee la laabi karo; ogoow qiimaha iyo sifooyinka cusub
John Ternus, madaxa fulinta ee Apple, ayaa Arbacadii ka soo muuqday masraxa xafladda sannadlaha ah ee shirkadda, isagoo soo bandhigay iPhone Duo, taleefoonkii ugu horreeyay ee la laabi karo ee Apple, kaas oo noqonaya midka ugu weyn ee taxanaha iPhone-ka ah.
Naqshad iyo qiimo
iPhone Duo wuxuu u qaabeysan yahay sida buug, marka la furona wuxuu u muuqdaa iPad yar, halka uu marka la laabana noqdo iPhone ballaaran. Ternus wuxuu sheegay in fikradda naqshadda laga soo qaatay iPad-ka, balse uu habka la-abuuraagu yahay mid aad u fudud, isagoo sheegay in Apple aysan dooneyn inuu la mid noqdo taleefannada kale ee suuqa ku jira.
Qiimihiisa Mareykanka wuxuu ka bilaabanayaa 1,999 oo Doollar, halka UK-na uu ka bilaabanayo 1,999 oo Pound, wuxuuna u dhaxeeyaa ilaa 3,200 oo Doollar, taas oo ka dhigaysa iPhone-kii ugu qaalisanaa abid. Mashruucan ayay Apple ka shaqeyneysay dhowrkii sano ee la soo dhaafay, iyadoo naqshaddu ay ahayd mid aan la mid ahayn kuwa kale ee suuqa ku jira.
Falanqaynta suuqa
Ben Wood, falanqeeye ka tirsan FDM CCS Insight, wuxuu sheegay in taleefannada la laabi karo ee Samsung iyo Huawei ay hadda suuqa ku hayaan kaliya 2% wadarta guud ee taleefannada casriga ah. Wood wuxuu intaas ku daray in Apple aysan waxba ku dhicin si kadis ah, isagoo sheegay in dallacsiinta Ternus ay u badneyd mid si ula kac ah loogu beegay.
Dipanjan Chatterjee, falanqeeye ka tirsan Forrester, wuxuu sheegay in taleefanka la laabi karo uu halis ugu jiraa inuu noqdo qalab qaali ah oo aan wax faa'iido ah u keenin iibka Apple. FDM CCS Insight waxay sheegtay in iibka taleefanka cusub uu tobanka sano ee soo socda uu gaari doono kaliya 4% suuqa guud.
Siri AI iyo xogta gaarka ah
Apple waxay shaacisay macluumaad dheeraad ah oo ku saabsan Siri AI, kaas oo laga bilaabi doono iPhone 18. Software-kan wuxuu awood u yeelanayaa inuu akhriyo fariimaha iyo emayllada, su'aalaha uga jawaabo, isla markaana howlaha kuu qabto. Qaar ka mid ah sifooyinka Siri AI waxaa sidoo kale laga heli doonaa Apple Watch-ga cusub.
Ternus wuxuu sheegay in Apple ay adeegsan doonto xogtaada ugu gaarka ah ee nolol maalmeedkaaga, balse ay ilaalin doonto xogtaas si ay u noqoto mid sir ah. Wuxuu yiri: 'Shirkadaha kale xogtaas waxay u arkaan wax la uruuriyo lana kaydiyo, laakiin annaga xaggeenna, xitaa Apple lafteedu ma arki karto xogta adiga kuu gaarka ah.'
Apple has unveiled its first foldable smartphone, the iPhone Duo, marking the most significant redesign of the iPhone since its launch nearly two decades ago. John Ternus, who succeeded Tim Cook as CEO, introduced the device at the company's annual event, describing it as a bold new chapter for the brand.
Design and Pricing of the iPhone Duo
The iPhone Duo is the largest iPhone ever produced, featuring a book-style fold that transforms from a compact phone into a tablet-like screen. Apple designed the device to avoid resembling other foldable phones on the market, which Ternus described as looking like two phones stuck together. The phone starts at $1,999 in the US and £1,999 in the UK, with a top-tier model reaching up to $3,200, making it the most expensive iPhone ever sold.
Apple has been developing the foldable phone for several years, drawing inspiration from the iPad's form factor. Ternus emphasized that the Duo represents a series of innovative designs rather than a complete overhaul of how foldable phones are used. Analysts noted that while the design is ambitious, it may face challenges in competing with established players like Samsung and Huawei in the foldable market.
Market Outlook and Analyst Reactions
Foldable phones currently account for only 2% of all smartphones sold globally, according to FDM CCS Insight. Even with Apple's entry, analysts expect the brand to capture just 4% of the overall market in the next decade. Some experts compared the Duo's potential fate to Apple's Vision Pro, which was priced at $3,699 but struggled to find buyers, while others likened it to the Apple Watch, which sells millions annually despite not being as popular as the iPhone.
The launch comes as Apple faces criticism for not releasing a new iPhone design since 2007. Ternus's direct involvement in the project, given his long tenure as head of Apple's hardware division, suggests a personal commitment to the innovation. However, analysts warned that the high price point could limit its appeal, with some questioning whether the device offers genuine value beyond brand prestige.
Siri AI and Privacy Commitments
Apple is introducing Siri AI starting with the iPhone 18, enabling the assistant to read messages, answer questions, and perform tasks on behalf of users. These features will also be available on the new Apple Watch, including voice-to-text transcription when the user is wearing the device. Ternus described the AI capabilities as a 'personal intelligence hub' that leverages the user's private data to deliver tailored experiences.
Apple emphasized that it will use personal data to power AI features while keeping it private and secure. Ternus stated that even Apple itself cannot see the user's personal data, distinguishing its approach from other companies that collect and store such information. All AI tasks will run directly on the device, with data stored on secure servers if external processing is required.
Ilaha iyo xuquuqda sawirka
Sawir: BBC Somali Xigasho
