Apple ayaa sheegtay inay 9-kii September ku qaban doonto munaasabaddeeda iPhone-ka, iyadoo ku xiran magaca 'Surprise and Shine!' si ay u soo bandhigto iPhone 18 Pro, 18 Pro Max, iyo haddii wararku sax yihiin, qalabka ugu horreeya ee Apple ee ka dhaca. Laakiin, iPhone 18-ka rasmiga ah ayaa laga filayaa inuu imaan doono bishii June ee 2027.
Sababta Beddelka Suuqa
Apple ayaa go'aansatay inay diiradda saarto alaabta ugu sarreeya ee suuqa, iyadoo ku xiran khataraha soo baxay ee xannibaadda xusuusta, taas oo keentay in qiimayaasha alaabta kor u kaco. Tim Cook, horey u ahaa hoggaamiyaha Apple, wuxuu sheegay in qiimaha alaabta la kordhin doono si loo raaco khidmadaha samaynta.
Nabila Popal, oo ka tirsan hay'adda IDC, waxay sheegtay in Apple ay diyaar u tahay inay soo saarto saddex nooc oo iPhone ah bishii September, iyadoo ku xiran noocyada sare ee 18-ka. Tani waa tallaabo farsamo oo Apple ay ku doonayso inay ku kordhiso dakhliga maalinlaha ah ee ay ka heli karto suuqa.
Qalabka Sare iyo Qiimaha
Apple waxay diyaar u tahay inay soo saarto iPhone 18 Pro, 18 Pro Max, iyo qalabka ugu horreeya ee ka dhaca ee Apple, kaas oo laga filayo inuu qiimihiisu gaaro $2,000. Tani waxay ku xiran tahay xannibaadda xusuusta, taas oo keentay in qiimaha alaabta kor u kaco.
Samsung, Google, iyo Motorola waxay sidoo kale kordhiyeen qiimaha alaabtooda, iyadoo Apple ay ku xiran tahay inay ku kordhisay qiimaha alaabtadeeda si ay u raacdo khidmadaha samaynta. Tani waxay keentay in suuqa uu noqdo mid aad u sarreeya.
Xalalka Suuqa
Apple waxay ku xiran tahay inay soo saarto barnaamijka iibka iPhone-ka, kaas oo u ogolaanaya in dadku ay bixiyaan lacag bilow ah si ay u iibiyaan iPhone-ka cusub. Tani waxay keentay in dadku ay ku xiraan barnaamijyada iibka, iyadoo Apple ay ku xiran tahay inay ku kordhisay qiimaha alaabtadeeda.
Popal waxay sheegtay in dadku ay ku xiraan barnaamijyada iibka, iyadoo Apple ay ku xiran tahay inay ku kordhisay qiimaha alaabtadeeda. Tani waxay keentay in dadku ay ku xiraan barnaamijyada iibka, iyadoo Apple ay ku xiran tahay inay ku kordhisay qiimaha alaabtadeeda.
Apple's September 9 event will spotlight the iPhone 18 Pro, Pro Max, and a potential foldable device, while the base model is expected to wait until spring 2027 amid rising costs and a new CEO.
A Premium-First Strategy for September
Apple's upcoming iPhone event on September 9 at 10 am Pacific (1 pm Eastern) will carry the title 'Surprise and Shine!' and is expected to reveal the iPhone 18 Pro, 18 Pro Max, and possibly the company's first foldable phone. Analyst Nabila Popal of IDC says the company is launching three premium models in the fall, with mid-range devices arriving later. This marks a notable shift from Apple's usual pattern of unveiling the full lineup at once.
The absence of the base model iPhone 18 is intentional, driven by a combination of supply chain pressures and a new CEO. Rumors indicate the cheaper model will launch in spring 2027, potentially alongside an iPhone 18e and a second-generation iPhone Air. This staggered approach allows Apple to build hype around its higher-priced offerings before introducing more affordable options.
Rising Costs and the Premiumization Play
An ongoing memory shortage has pushed manufacturing costs higher across the industry, prompting Apple to prioritize premium devices. Former CEO Tim Cook acknowledged in June that price increases were necessary to cover these expenses. Shawn DuBravac of the Global Electronics Association notes that deflationary pressures from technology have historically flowed to consumers, though he admits it may take time for markets to stabilize.
Apple's strategy is part of a broader 'premiumization' effort, making its Pro and Pro Max lines more enticing to buyers willing to spend more. The company aims to spread revenue between a strong fourth quarter and a typically weaker spring quarter. Folding phones from Samsung, Google, and Motorola have also seen price hikes, with Apple's rumored foldable priced around $2,000.
Financing, Trade-Ins, and the End of Cheap Phones
To help customers manage higher prices, Apple launched an iPhone leasing program in July, allowing users to pay monthly fees and swap devices when new models arrive. However, ownership advocates criticize the program for preventing true device ownership, fitting into Apple's wider push to turn products into subscription services. Popal says consumers can expect more aggressive trade-in programs to cushion the impact of rising costs.
As smartphones become more expensive to produce, demand for refurbished devices has been climbing, with used phone sales growing even as new phone sales slow. Popal declares, 'The days of the cheap smartphone are over,' reflecting a market shift where affordability is increasingly tied to financing and trade-in incentives rather than base model pricing.
Ilaha iyo xuquuqda sawirka
Sawir: Wired Xigasho
