Xeerka FTC wuxuu sheegayaa in Amazon ay si gaar ah uga badbaadisay lacagta alaabta internetka
Xeerka wasaaradda ganacsiga iyo warbixinta (FTC) iyo 22 wasiir oo dowlad goboleed ah ayaa ku eedeeyay Amazon inay si gaar ah uga badbaadisay lacagta alaabta internetka, iyadoo xaqiijisay inay lacagta ku dhaqaaqday 20 billood.
Eedda lacagta alaabta internetka
Xeerka FTC wuxuu sheegayaa in Amazon ay si gaar ah uga badbaadisay lacagta alaabta internetka, iyadoo xaqiijisay inay lacagta ku dhaqaaqday 20 billood. Xeerka wuxuu sheegayaa in Amazon ay lacagta ku dhaqaaqday 20 billood, iyadoo xaqiijisay inay lacagta ku dhaqaaqday 20 billood.
Xeerka FTC wuxuu sheegayaa in Amazon ay si gaar ah uga badbaadisay lacagta alaabta internetka, iyadoo xaqiijisay inay lacagta ku dhaqaaqday 20 billood. Xeerka wuxuu sheegayaa in Amazon ay lacagta ku dhaqaaqday 20 billood, iyadoo xaqiijisay inay lacagta ku dhaqaaqday 20 billood.
Jawaabta Amazon
Amazon waxay sheegtay in xeerka FTC uu ahaa mid aan macquul ahayn, iyadoo xaqiijisay inay lacagta ku dhaqaaqday 20 billood. Amazon waxay sheegtay in xeerka FTC uu ahaa mid aan macquul ahayn, iyadoo xaqiijisay inay lacagta ku dhaqaaqday 20 billood.
Amazon waxay sheegtay in xeerka FTC uu ahaa mid aan macquul ahayn, iyadoo xaqiijisay inay lacagta ku dhaqaaqday 20 billood. Amazon waxay sheegtay in xeerka FTC uu ahaa mid aan macquul ahayn, iyadoo xaqiijisay inay lacagta ku dhaqaaqday 20 billood.
Tixraaca xeerka
Xeerka FTC wuxuu sheegayaa in Amazon ay si gaar ah uga badbaadisay lacagta alaabta internetka, iyadoo xaqiijisay inay lacagta ku dhaqaaqday 20 billood. Xeerka wuxuu sheegayaa in Amazon ay lacagta ku dhaqaaqday 20 billood, iyadoo xaqiijisay inay lacagta ku dhaqaaqday 20 billood.
Xeerka FTC wuxuu sheegayaa in Amazon ay si gaar ah uga badbaadisay lacagta alaabta internetka, iyadoo xaqiijisay inay lacagta ku dhaqaaqday 20 billood. Xeerka wuxuu sheegayaa in Amazon ay lacagta ku dhaqaaqday 20 billood, iyadoo xaqiijisay inay lacagta ku dhaqaaqday 20 billood.
The Federal Trade Commission and 22 state attorneys general have filed a lawsuit against Amazon, alleging the company has secretly and systematically inflated advertising prices on its platform since 2019.
The Allegation of Manipulated Auctions
The FTC's complaint alleges that Amazon has been 'manipulating' the auctions since 2019. In Amazon's 'second price' auctions for ads on its platform, the winning bidder is supposed to only pay one cent more than the second-highest bidder.
However, the complaint claims Amazon's advertising organization decided to set and charge customers higher prices for advertising placements itself. After Amazon runs its ad auctions and determines the winning and second-place bidders, it then replaces the price determined by the auction with a higher price designed to maximize Amazon's profits.
Internal Confessions and Financial Impact
As explained internally by Amazon's Senior Vice President in charge of Amazon Ads, in Amazon's auctions 'the second price isn't set by an actual bidder, but rather by' Amazon in the form of a 'proxy 2nd price that we calculate.'
The complaint claims this practice 'has likely illegally extracted over 20 billion dollars from [Amazon's] unwitting advertising customers.' FTC chairman Andrew Ferguson claims in a blog post on the lawsuit that the higher advertising prices 'were largely passed on to American consumers.'
Amazon's Response and Legal Context
Amazon responded in a blog post saying the FTC's lawsuit is 'misguided' and claiming that 'from 2019 to 2024, the average winning bid for Sponsored Products search ads fell 50%.' It also disputed the FTC's claim that higher advertising prices were passed on to consumers.
This lawsuit comes almost a year after Amazon agreed to pay $2.5 billion to settle an earlier FTC lawsuit over Prime subscription practices. Amazon violated the FTC Act and over a dozen state laws.
Ilaha iyo xuquuqda sawirka
Sawir: The Verge Xigasho
