FTC iyo 22 Dowladood oo Eedeysay in Amazon ay 20 Bilion oo Dolar ku Dhaawacday Ganacsatada
Maamulka Ganacsiga Federaalka ee Mareykanka (FTC) iyo 22 dowladood ayaa eedeeyay Amazon inay muddo 7 sano ah ku wareysatay ganacsatada iyo macaamiisha internetka, iyadoo ku xiran warbixin ay soo saartay.
Eedda iyo Xaqiiqada
Maamulka Ganacsiga Federaalka (FTC) iyo 22 dowladood ayaa ku eedeeyay Amazon inay muddo 7 sano ah ku wareysatay ganacsatada iyo macaamiisha internetka, iyadoo ku xiran warbixin ay soo saartay.
Amazon ayaa la sheegay inay 1.2 milyan oo macaamiil ah ku wareysatay, iyadoo ku xiran warbixin ay soo saartay, iyadoo ku xiran warbixin ay soo saartay.
Sida loo Wareysanayo
Amazon ayaa la sheegay inay 1.2 milyan oo macaamiil ah ku wareysatay, iyadoo ku xiran warbixin ay soo saartay, iyadoo ku xiran warbixin ay soo saartay.
Amazon ayaa la sheegay inay 1.2 milyan oo macaamiil ah ku wareysatay, iyadoo ku xiran warbixin ay soo saartay, iyadoo ku xiran warbixin ay soo saartay.
Dib-u-eedka iyo Xaqiiqada
Amazon ayaa la sheegay inay 1.2 milyan oo macaamiil ah ku wareysatay, iyadoo ku xiran warbixin ay soo saartay, iyadoo ku xiran warbixin ay soo saartay.
Amazon ayaa la sheegay inay 1.2 milyan oo macaamiil ah ku wareysatay, iyadoo ku xiran warbixin ay soo saartay, iyadoo ku xiran warbixin ay soo saartay.
The Federal Trade Commission and 22 state attorneys general filed a lawsuit against Amazon, alleging the company secretly manipulated its advertising auctions since 2019 to overcharge approximately 1.2 million advertisers by more than $20 billion.
The Allegation of Secret Overcharging
The lawsuit states that Amazon has secretly and systematically overcharged its approximately 1.2 million advertising customers by manipulating the auctions it uses to set the price of ads on its platform since 2019.
Amazon represents, and advertisers believe, that competitive auctions set the prices for advertising on its leading e-commerce website. But, in reality, Amazon overrides and replaces the actual auction results with higher prices set by Amazon to increase its profits.
Evidence and the Scale of the Scheme
The FTC said it obtained internal documents and messages that reveal how Amazon secretly inflated auction prices for Sponsored Products, Sponsored Brands, and Sponsored Display advertisements that appear alongside results seen by consumers when they search for a product.
Based on numerous internal documents describing its hidden surcharges, Amazon's scheme has likely illegally extracted over $20 billion from its unwitting advertising customers, according to the lawsuit filed in US District Court for the Western District of Washington.
Broad Coalition and Ongoing Deception
The FTC lawsuit was joined by a bipartisan group of 22 state attorneys general from Alaska, Arizona, California, Colorado, Florida, Idaho, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Nebraska, New Jersey, New York, North Carolina, Oklahoma, Pennsylvania, Rhode Island, South Carolina, Vermont, and Washington.
Amazon's deception continues to this day and deprives customers of the benefits of competition and fair and transparent dealing, the FTC said.
Ilaha iyo xuquuqda sawirka
Sawir: Ars Technica Xigasho
