Shein iyo Temu waxay ku guuleysteen suuqa Afrika: Maxay u baahan yihiin dhaqaalaha?
Shirkadaha casriga ah ee Shein iyo Temu ayaa ku guuleystay inay helaan suuq weyn oo Afrika ka dhexeeya, iyagoo sameeyay lacag dhan 7.3 bilyan oo rand oo ah 37% ka mid ah iibka internetka ee dalka Koonfur Afrika. Tani waxay keenatay in 8,100 shaqo la waayo, iyadoo xisaabta sheegaysa in 34,000 shaqo kale ay ku dhici karaan ilaa 2030.
Dhaqaalaha Koonfur Afrika: Shaqo la waayo
Shein ayaa 2020-kii ku bilowday Koonfur Afrika, halka Temu ay 2024-kii ku soo biirtay, iyagoo isku dayaya inay helaan suuq weyn oo Afrika ka dhexeeya. Xisaabta sheegaysa in 2024-kii ay sameeyeen 7.3 bilyan oo rand oo ah 37% ka mid ah iibka internetka ee dalka Koonfur Afrika.
Simon Eppel, oo ka tirsan ururka shaqaalaha Koonfur Afrika, wuxuu sheegay in Shein iyo Temu ay ku guuleysteen suuq weyn oo Afrika ka dhexeeya, iyagoo sameeyay lacag dhan 7.3 bilyan oo rand oo ah 37% ka mid ah iibka internetka ee dalka Koonfur Afrika. Tani waxay keenatay in 8,100 shaqo la waayo, iyadoo xisaabta sheegaysa in 34,000 shaqo kale ay ku dhici karaan ilaa 2030.
Suuqyada kale ee Afrika: Nijeriya iyo Ghana
Nijeriya iyo Ghana waa suuqyada kale ee Shein iyo Temu ay ku guuleysteen, iyagoo sameeyay lacag dhan 7.3 bilyan oo rand oo ah 37% ka mid ah iibka internetka ee dalka Koonfur Afrika. Tani waxay keenatay in 8,100 shaqo la waayo, iyadoo xisaabta sheegaysa in 34,000 shaqo kale ay ku dhici karaan ilaa 2030.
Tsonam Cleanse Akpeloo, oo ka tirsan ururka ganacsiga Ghana, wuxuu sheegay in Shein iyo Temu ay ku guuleysteen suuq weyn oo Afrika ka dhexeeya, iyagoo sameeyay lacag dhan 7.3 bilyan oo rand oo ah 37% ka mid ah iibka internetka ee dalka Koonfur Afrika. Tani waxay keenatay in 8,100 shaqo la waayo, iyadoo xisaabta sheegaysa in 34,000 shaqo kale ay ku dhici karaan ilaa 2030.
Xalalka: Banin iyo xakameyn
Ururka shaqaalaha Koonfur Afrika wuxuu codsaday in Shein iyo Temu la banin karo, iyagoo sameeyay lacag dhan 7.3 bilyan oo rand oo ah 37% ka mid ah iibka internetka ee dalka Koonfur Afrika. Tani waxay keenatay in 8,100 shaqo la waayo, iyadoo xisaabta sheegaysa in 34,000 shaqo kale ay ku dhici karaan ilaa 2030.
Akpeloo wuxuu codsaday in la xakameeyo ganacsiga, iyagoo sameeyay lacag dhan 7.3 bilyan oo rand oo ah 37% ka mid ah iibka internetka ee dalka Koonfur Afrika. Tani waxay keenatay in 8,100 shaqo la waayo, iyadoo xisaabta sheegaysa in 34,000 shaqo kale ay ku dhici karaan ilaa 2030.
Chinese online giants Shein and Temu have captured a growing share of African consumers, generating hundreds of millions in sales while putting local manufacturers and retailers under severe pressure across the continent.
South Africa: A Market Under Pressure
Shein entered South Africa in 2020, with Temu following in 2024, and together the two platforms generated approximately 7.3 billion rand, or about $405 million, in sales last year. That figure represents 3.6% of the total clothing and footwear market but already accounts for roughly 37% of online sales in the sector.
A study commissioned by the Localization Support Fund estimates that 2,818 manufacturing jobs and 5,282 retail jobs failed to materialize during the platforms' active period, a combined loss of about 8,100 positions. By 2030, more than 34,000 additional jobs could be at risk under modeled scenarios.
Price Wars and Union Calls for Action
Simon Eppel, a research director with the South African Clothing and Textile Workers' Union (SACTWU), says the platforms have gained significant market share quickly and put local manufacturers under pressure. He told DW: 'They sucked up billions of rands in sales, and undercut local manufacturers.'
The union is proposing to ban the Shein and Temu apps in South Africa as one possible measure to counter the effects of the price pressure. Industry experts warn that online giants can operate at a speed difficult for small African retailers to match, using data, influencers and constant new offers to blur the line between entertainment and shopping.
Beyond Borders: Smuggling, Quality and the Future
Freight forwarders play an important role in delivering Shein and Temu products to African countries where these platforms do not have a direct presence. Mariama Sow from Guinea-Bissau uses a forwarder in Portugal to order shoes, accessories and human hair from Shein, though she has heard complaints from other customers about poor quality or incorrect sizes.
Tsonam Cleanse Akpeloo, chairman of the Association of Ghana Industries, Accra chapter (AGI Accra), stresses that the offers are particularly attractive in price-sensitive markets. He is calling for better controls, including stronger action against smuggling, better enforcement of customs and quality standards.
Ilaha iyo xuquuqda sawirka
Sawir: DW World Xigasho
