Passionfroot oo heshay $15 milyan si ay ugu balaadiso suuqa hal-abuurayaasha B2B ee Maraykanka

Shirkadda Jarmalka ee Passionfroot waxay xaqiijisay inay soo ururisay $15 milyan oo doolar iyada oo maraysa wareeg maalgelin ah oo Series A ah oo ay hogaaminayso Insight Partners. Shirkaddu waa mid ku xidha suuqgeynna hal-abuurayaasha B2B iyo calaamadaha ganacsi.

Balaadhinta Xafiisyada iyo Shaqaalaha

Passionfroot oo fadhigeedu yahay Berlin ayaa maamulaha guud iyo aasaasaha Jen Phan u guuraysa New York, halkaas oo shirkaddu xafiis cusub ka fureyso si loo ballaariyo hawlgallada Mareykanka. Sidoo kale xafiis labaad ayaa laga fureyaa São Paulo.

Shirkaddu waxay ballaarinaysaa tirada shaqaaga ah oo hadda gaaraya 15 qof. Tan iyo lacag-ururintii ugu dambeysay ee 2024, shirkaddu waxay soo saartay wakiil AI ah oo la yiraahdo Zest, kaas oo ka caawiya calaamadaha inay abuuraan, fuliyaan oo la socdaan waxqabadka ololaha.

Kororka Dakhliga iyo Macaamiisha

Jen Phan ayaa sheegtay in shirkaddu dakhligeeda kordhisay 13 jeer sanadkii la soo dhaafay, waxayna ka mid noqotay macaamiisha ElevenLabs, Figma, Replit, Framer, iyo Gamma. Waxaa kaloo la sheegay in la bixiyay ugu yaraan $10 milyan oo doolar hal-abuurayaasha ah 18 bilood gudaheed.

Shirkaddu waxay adeegsataa garaaf hal-abuureed oo gaar ah oo ku salaysan xogta gaadhista iyo waxqabadka kumanaan ololaha. Waxaa jira boorsad lacageed oo shirkaduhu ku bixiyaan hal-abuurayaasha adduunka oo dhan, waxayna cabbiraan kharashkooda.

Maalgelinta iyo Qorshayaasha Mustaqbalka

Wareegga Series A waxaa sidoo kale ka qayb qaatey maalgeliyayaashii hore ee Creandum, Supernode Global, iyo s16vc. Guud ahaan Passionfroot waxay soo ururisay in ka badan $21 milyan oo doolar ilaa iyo hadda. Rebecca Liu-Doyle oo ah agaasimaha Insight Partners ayaa ammaanisay boqolkiiba.

Shirkaddu waxay ka shaqaynaysaa sidii macaamiisheeda u cabbiri lahaayeen saamaynta ololuhu ku leeyihiin xigashada AI-ga. Waxaa loo qorsheynayaa in la dhiso astaamo AI oo loogu talagalay hal-abuurayaasha, sida talooyin lacag-samayn iyo fikrado nuxur.

Insight Partners leads round as startup opens New York and São Paulo offices and grows team

Passionfroot, a Berlin-based German startup building a marketplace connecting B2B creators with brands, raised $15 million in a Series A led by Insight Partners. CEO Jen Phan is moving to New York as the company opens U.S. and Brazilian offices.

Investor backing and global expansion

The Series A was led by Insight Partners, whose managing director Rebecca Liu-Doyle said Passionfroot is well placed as creators specialize while AI firms seek visibility. Existing investors Creandum, Supernode Global, and s16vc also joined, bringing total raised to over $21 million.

Alongside the New York office, Passionfroot is opening a São Paulo location and expanding its 15-person team. The startup grew revenue 13 times in the past year and signed clients including ElevenLabs, Figma, Replit, Framer, and Gamma.

Product tools and AI development

Since its 2024 fundraise, Passionfroot launched Zest, an AI agent that helps brands create, run, and monitor campaigns and find suitable creators on and off platform. Its proprietary creator graph uses reach and performance data from thousands of campaigns.

A global wallet lets companies pay creators and track spend; over $10 million was paid in 18 months. The firm is measuring campaign impact on AI citations and plans creator-facing AI for monetization tips and content ideas.

Market context and creator platforms

Phan said B2B buyers now use LinkedIn, Substack, and YouTube podcasts to find tools because AI is flooding categories with launches. She noted every marketing leader reports the same crowded, noisy environment.

Competitors are also expanding: Beehiiv launched a community and ad marketplace last week, and Substack introduced subscriber-only newsletter perks. The moves highlight rising demand for creator monetization across platforms.